Comprehensive Digital Marketing Campaign for Product Launch: Interceptor

For the launch of ‘The Paradox’ — a new single-board computer by Interceptor — we led a full-scale digital marketing campaign to create buzz, drive engagement, and position the product strongly within its niche tech market.

Our work began with a refresh of the Interceptor website to spotlight ‘The Paradox’ with a user-focused layout and product-aligned branding. From there, we built an integrated social media strategy, combining organic storytelling with targeted paid campaigns to build anticipation and drive awareness across platforms.

We also timed and distributed newsletters to maximize open and click-through rates, supported PR outreach, and ensured strong visibility at key industry trade shows. Our team managed press releases and engaged directly with the community online, handling real-time inquiries to keep the social narrative positive and on-brand.

The result? A 45% increase in overall engagement, with strong traction across channels and solid media coverage. This campaign is a great example of how we launch — with strategic alignment, hands-on execution, and measurable impact.
Additionally, I managed the strategic distribution of newsletters, timing them perfectly to maximize impact and engagement with the target audience. The campaign also involved coordinating press releases and showcasing 'The Paradox' at relevant trade shows, providing it with a significant presence in the industry and media coverage. An essential part of my role was to actively manage the social media reputation of 'The Paradox', addressing inquiries and feedback to maintain a positive brand image.

This strategic approach led to a remarkable 45% increase in overall engagement, highlighting the effectiveness of the integrated marketing efforts. My role in this campaign showcases my capability to drive a successful product launch through a comprehensive digital marketing strategy, from website development to reputation management, ensuring a significant market impact and audience engagement.In the product launch campaign for 'The Paradox' by Interceptor, single board computer manufacturing firm, I was entrusted with the comprehensive task of executing a multi-faceted digital marketing strategy. My key responsibilities encompassed updating the Interceptor website to feature 'The Paradox', ensuring it aligned seamlessly with the product's branding and enhanced user experience. I also developed and implemented an integrated social media strategy, which included both organic and paid efforts, to build anticipation and awareness for the product across various platforms.

Additionally, I managed the strategic distribution of newsletters, timing them perfectly to maximize impact and engagement with the target audience. The campaign also involved coordinating press releases and showcasing 'The Paradox' at relevant trade shows, providing it with a significant presence in the industry and media coverage. An essential part of my role was to actively manage the social media reputation of 'The Paradox', addressing inquiries and feedback to maintain a positive brand image.

This strategic approach led to a remarkable 45% increase in overall engagement, highlighting the effectiveness of the integrated marketing efforts. My role in this campaign showcases my capability to drive a successful product launch through a comprehensive digital marketing strategy, from website development to reputation management, ensuring a significant market impact and audience engagement.