Influencer Marketing Initiative: Lux Weavers

For Lux Weavers, a premium rug manufacturer, we led a high-impact influencer marketing campaign designed to spotlight the brand’s craftsmanship and connect with a style-conscious audience.

We handpicked and managed a team of four influencers, each selected for their alignment with the brand’s aesthetic and their ability to reach key customer segments. From the start, our focus was on authenticity — ensuring that every collaboration felt natural and brand-right.

We worked closely with each influencer to develop content that was visually compelling and conversion-focused, highlighting product features in real, relatable settings. From curated shoots to post copy, we guided the creative process to ensure maximum resonance and consistency.

On the backend, we tracked everything — from sales to reach to post-by-post engagement. Every influencer’s content received 4,000+ interactions, contributing to an overall campaign success rate of over 90%.

This campaign proved how powerful the right mix of talent, strategy, and storytelling can be. It pushed Lux Weavers further into the luxury home décor space with the kind of traction that lasts beyond the posts.