Strategic Social Media Rebranding: Web Enertia

In the rebranding campaign for WebEnertia — now known as Clear Digital — we led the social media transformation as part of a larger brand overhaul. Our team managed the transition across all platforms, updating handles, bios, and visuals to ensure a smooth, consistent rollout of the new brand identity.

To build momentum, we launched a countdown campaign with scheduled posts and stories designed to generate curiosity and excitement leading up to the reveal. We also created branded swag assets that reflected Clear Digital’s new look and feel, and managed their distribution to clients and investors as part of the engagement strategy.

Beyond content, we actively monitored performance, tracking impressions and engagement across platforms. The result was a 15–18% boost in brand engagement, a strong lift considering the usual friction that comes with major branding shifts. This campaign highlighted our ability to drive social strategy, manage transitions, and keep audiences engaged through change.