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Integrated Social Media & Paid Advertising Campaign: Neora

Date

August 2022

Project type

Social Media

Role

Organic & Paid Social Media Manager

Website

In our work with Neora, a leader in age-defying skincare and wellness, we took on a dual role — shaping their organic presence and scaling their paid media efforts to drive growth.

We started by building a comprehensive social media playbook, outlining a clear, strategic direction for Neora’s organic content. This guide helped streamline content creation, tone, and posting cadence, ensuring consistency and clarity across platforms.

At the same time, we managed the full funnel of paid social media advertising — from audience research and creative development to campaign deployment and performance reporting. Every ad was built to convert, and every result was tracked to optimize the next move.

Over just three months, our efforts led to a 20% increase in sales and a 50% spike in engagement. This project shows how a strategic blend of organic and paid efforts can drive real, measurable results — fast.

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